by Shelley Ellis on July 23, 2010
COMING IN AUGUST…
Want to know where the REAL opportunities in the content network are hiding? The places where you have the most power and the most control over who sees your ads? Want to know how those $50K and $100K a month accounts are tapping into the highest quality, most targeted traffic in AdWords?
The SECRET is with Placement Targeting!
Managed placements is one of the most popular methods for utilizing the Google AdWords Display Network because it gives you the MOST control over bidding and where your ads are shown.
Finding Placements will explore over a dozen different strategies and tools to help you locate the most targeted and profitable placements…and fast.
Stay tuned for more information and make sure you are opted into the free newsletter, The Content Network Pulse, for more information.
by Shelley Ellis on July 21, 2010
Simple…easy ways to market your new phone application in this new video.
Last week, I had the opportunity to talk with several people about app-vertising and all new opportunities for advertising on smartphones and iPads. One of the areas I have been really impressed with is the development of phone applications that are both practical and branded. Of course, one of the challenges after creating a new iPhone application is how to promote it.
One of my conversations last week centered around all the “fun” ways to market a new product. What I discovered in my research was that sometimes the most simple methods for marketing a new mobile application are completely overlooked.
These are some of the concepts I cover in the video:
SEO for the new phone application
- consider using underutilized search words like “how to” or “how do”
- take into account all the keyword variations: iphone, phone, mobile, smartphone, app, apps, application
Paid Search for the new application
- don’t forget to bid on the name of the application and all the variations
Links on the home page for the new phone app
- this could be as simple as a navigation link
- consider an image or text with a call to action to have them download the app today
The ability to find the apps from an internal site search
Banner advertising in the Content Network (this company was effectively using retargeting but only in a generic way)
These principals go beyond just marketing a brand new phone application! They go for any new project launch.
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-Shelley Ellis
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