SEO, PPC, Display Advertising, Remarketing Services

by Shelley Ellis on January 2, 2012

Now offering, customized online marketing services that fit YOUR goals, budget, resources and targeted audience. Performance based marketing – designed to convert prospects into calls, leads and sales:

  • Paid Search (PPC)
  • SEO
  • Remarketing/retargeting
  • Video Marketing
  • Mobile Marketing
  • Category Targeting
  • Interest Based Targeting
  • Behavioral Targeting
  • Email Remarketing
  • Social Remarketing
  • Local, National, International Marketing
  • and more!

To discuss your 2012 marketing goals and to ask about a Free Account Audit, please contact me through the form below or through my contact page.

Shelley Ellis | Client Performance Strategist | Online Performance Marketing

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Your Clicks Everywhere!

by Shelley Ellis on December 17, 2010

I just wrapped up three training modules for Your Clicks Everywhere with Bryan Todd from the Perry Marshall team. The training turned out so much better than what I originally envisioned!

Module one is all about YouTube promoted videos. It shows an actual example where I got over 2,200 clicks and 600,000 impressions for one of my own YouTube video ads in less than an hour! The training goes into how to set up promoted videos and combine that strategy with a FREE video ad option now available through YouTube.

Module two takes the top 1000 traffic generating sites in the world and shows you how to use keywords and filtering techniques to get your ads in front of exactly the audiences you want to reach.

Module three pulls the YouTube and Top 1000 strategies together to show you how to build bigger retargeting lists so that you can reach lost prospects (they came to your site and left without taking action) and how to reach your converting traffic with upgrades and more options.

Did I mention the Bonus materials that will be included in Your Clicks Everywhere:

  • YouTube guide to setting up category targeting. Includes spreadsheet with list of categories for easy copy/paste into AdWords directly or AdWords Editor.
  • Retargeting guide with information on how to retarget without building a list, basic to creative ways for defining your retargeting audience and retargeting resources beyond Google AdWords.

Upgrade opportunities are still available for the next few weeks:

  • For a very limited time, you can still upgrade to Gold to get a one hour, one-on-one phone consultation with Shelley and participate in the group call with Shelley in January 2011.
  • For a very limited time, you can still upgrade to Platinum to get Shelley to set-up your top 1000 campaigns while you look over her shoulder (live) and you will be able to participate in the group call in January.

Click here to purchase Your Clicks Everywhere!

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Knowledge = Control Over Where Your Ads Show In Google’s Display Network

October 2, 2010

Just a couple of campaign setting changes + a little trick for tapping into categories on the AdWords Display Network can make the difference between GOOD traffic or BAD traffic. You can take back control of your Content Network campaigns right NOW with a FREE Content Network Mindmap (includes personal training – a $200 value – [...]

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New Super Power Tools for Facebook Advertisers

August 18, 2010

Marin software is leading the pack when it comes to offering a Facebook advertising management option for agencies. It slices, it dices! Well not really but it does offer you the opportunity to split your original campaigns into much smaller, more targeted campaigns. That’s huge when it comes to figuring out which keywords are converting [...]

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Identifying Anonymous Google URL’s

August 9, 2010

If you run automatic placement campaigns (keyword themed campaigns) on the Google Display Network, you have probably run across anonymous URL’s in your placement performance reports or through your networks tab if you are checking your stats from your Adwords user interface.

As if targeting wasn’t hard enough with automatic placements, throwing anything anonymous into the [...]

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Mobile Video to Double Up, Reach $1.34B by 2014

August 9, 2010

With recent announcements related to YouTube and mobile combined with this article, well, I’d say now is a good time to get into video to enhance your mobile brand and advertising presence.
This article by Christopher Rick at REELSEO.com really sums it up (copied and referenced below)
http://www.reelseo.com/mobile-video-advertising-2014/
-Christophor Rick |   August 4, 2010
Remember some time back when Mark talked [...]

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Finding Placements Training

July 23, 2010

COMING IN AUGUST…
Want to know where the REAL opportunities in the content network are hiding? The places where you have the most power and the most control over who sees your ads? Want to know how those $50K and $100K a month accounts are tapping into the highest quality, most targeted traffic in AdWords?
The SECRET [...]

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iPhone App Marketing

July 21, 2010

Simple…easy ways to market your new phone application in this new video.

Last week, I had the opportunity to talk with several people about app-vertising and all new opportunities for advertising on smartphones and iPads. One of the areas I have been really impressed with is the development of phone applications that are both practical and [...]

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Some of My Favorite Books

June 24, 2010

These are some of my FAVORITE  content network and PPC books!

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Google Content Network -NOW- Google Display Network

June 18, 2010

Google has been making so many changes so quickly over the last 5 months that I can hardly keep up! That’s great news because it means new features and reporting in the content network (oops…I mean display network).
I wanted to give you the heads up that on Monday I will be sending out a survey [...]

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