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AdWords Consulting (Paid Search, Content and Placement Targeting)

by Shelley Ellis on November 14, 2009

I may not look it but I am considered a “dinosaur” in the paid search industry. I have 20 years  experience working in marketing and with the Internet and 10 of those years were focused entirely on search engine marketing  (SEM).  My followers include some of the top speakers, teachers and trainers in online marketing.

If you want to save time and money…and get more targeted traffic, leads and sales…my experience and knowledge of the paid search industry can give you unique ideas that fit your product, marketing goals, resources and budget.

AdWords Consulting – In Just One Hour:

You could get:

  • Changes to campaign settings that will save you money
  • Negative keyword ideas for filtering unwanted traffic
  • Keyword expansion ideas
  • Advice on Geo Targeting
  • Ad copy suggestions
  • Landing Page reviews
  • Strategies for micro-targeting your audience
  • Strategies to maximize budgets and lower CPC’s in competitive industries
  • More!

AdWords Consultation Options:

  • One-on-one training using desktop sharing
  • Phone consultations (live Q&A)
  • Account reviews
  • Projects (such as building placement targeted lists)
  • Industry research

From: Shelley Ellis, Dallas, TX

I listen first. Your company, products, services and ideas are unique. So are your resources, budgets and goals. Every consultation is different with a focus around what concepts and strategies will work best for you.

My background and experience includes working hands on with several hundred different search engine accounts across a variety of industries. My clients have ranged from tiny companies where every penny counts to Fortune 500 (Coca Cola, Hallmark, Kimberly-Clark, Ritz-Carlton, USAA, Mary Kay, Avaya, etc.) where the annual budgets ranged in the hundreds of thousands to millions of dollars.

I am well respected in the Internet marketing industry and have done teleseminars and been featured in blogs for Perry Marshall, have been a guest speaker on PPC Rockstars and I have contributed to the Great Finds blog for iCrossing, a major digital marketing agency. I have also spoken at DFWSEM and AdSpace/Content Revenue Strategies (part of AdTech).

I have been a pioneer in contextual marketing. While everyone else was bashing content and telling people to exclude the Social Media sites from their content advertising, I was blogging on how to use Google’s content network with MySpace and discussing the capabilities of the new enhanced online campaigns on PPC Rockstars. Google has even used my Social Media ideas for their EOC training materials!

Beyond paid search and content marketing, I have used keyword strategies to develop taglines and domain names and to make email campaigns and blogs more successful. I would also love to share my recent personal success with a number of social media marketing strategies.

Just one hour with me and you will walk away with a host of ideas for ways to get more out of your advertising budget and for improving your current marketing strategies.

Talk with you soon,

~Shelley

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Mentions in News, Articles and Blogs:


Perry Marshall – Expert Series

Perry Marshall – Category Filtering

Jim Yaghi

AThirdMind.com

DFWSEM Speaker 2/19

NBC Channel 5 / Social Marketing

Dallas Morning News / Training for LaidOffCampDFW

AdSpace 2009: Speaker – Measurement and Metrics

Content Revenue Strategies 2009: Advisory Board and Speaker

#BringItUnplugged Panelist

PPCRockstars

CNN Radio 1190 – “Everything Internet Radio Show”

Connect:

http://twitter.com/itsjustshelley

http://www.facebook.com/itsjustshelley

http://www.linkedin.com/in/itsjustshelley

Certifications/Qualifications:


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