Google just announced a new option for content network advertisers called “below the fold”. If you want to keep your ads above the fold, this new option allows you to “opt out” of “below the fold” ad distribution on the AdWords content network for both content targeting and placement targeting. I walk you step by step through how to turn this option on or off. Who needs this? Definitely anyone doing branding or CPM campaigns but any aggressive campaign might want to use this new option.
Below the Fold in Google’s Content Network
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Great information! I’ve been looking for something like this for a while now. Thanks!
Thanks Shelley; this is really good to know about the new exclusion.