Now offering, customized online marketing services that fit YOUR goals, budget, resources and targeted audience. Performance based marketing – designed to convert prospects into calls, leads and sales:

• Paid Search (PPC)
• SEO
• Remarketing/retargeting
• Video Marketing
• Mobile Marketing
• Category Targeting
• Interest Based Targeting
• Behavioral Targeting
• Email Remarketing
• Social Remarketing
• Local, National, International Marketing
• and more!

To discuss your 2012 marketing goals and to ask about a Free Account Audit, please contact me through the form below or through my contact page.

Shelley Ellis | Client Performance Strategist | Online Performance Marketing

I just wrapped up three training modules for Your Clicks Everywhere with Bryan Todd from the Perry Marshall team. The training turned out so much better than what I originally envisioned!

Module one is all about YouTube promoted videos. It shows an actual example where I got over 2,200 clicks and 600,000 impressions for one of my own YouTube video ads in less than an hour! The training goes into how to set up promoted videos and combine that strategy with a FREE video ad option now available through YouTube.

Module two takes the top 1000 traffic generating sites in the world and shows you how to use keywords and filtering techniques to get your ads in front of exactly the audiences you want to reach.

Module three pulls the YouTube and Top 1000 strategies together to show you how to build bigger retargeting lists so that you can reach lost prospects (they came to your site and left without taking action) and how to reach your converting traffic with upgrades and more options.

Did I mention the Bonus materials that will be included in Your Clicks Everywhere:

• YouTube guide to setting up category targeting. Includes spreadsheet with list of categories for easy copy/paste into AdWords directly or AdWords Editor.
• Retargeting guide with information on how to retarget without building a list, basic to creative ways for defining your retargeting audience and retargeting resources beyond Google AdWords.

Upgrade opportunities are still available for the next few weeks:

• For a very limited time, you can still upgrade to Gold to get a one hour, one-on-one phone consultation with Shelley and participate in the group call with Shelley in January 2011.
• For a very limited time, you can still upgrade to Platinum to get Shelley to set-up your top 1000 campaigns while you look over her shoulder (live) and you will be able to participate in the group call in January.

Click here to purchase Your Clicks Everywhere!

Just a couple of campaign setting changes + a little trick for tapping into categories on the AdWords Display Network can make the difference between GOOD traffic or BAD traffic. You can take back control of your Content Network campaigns right NOW with a FREE Content Network Mindmap (includes personal training – a $200 value – *limited time – valid through 3/31/11 ) when you purchase a Display Network Account Audit.

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Display Network Audit

30 Minutes $200.00 60 Minutes $350.00

Google AdWords Content Network – 30 or 60 Minute Account Audit:

• Save time and money with minor changes to campaign settings
• Filter unwanted traffic with negative keyword ideas
• Landing page reviews (are you worried about the Google slap?)
• Increase traffic with expanded keyword and placement ideas
• Learn ad copy strategies specifically for the content network
• Maximize your budget and lower your CPC’s in competitive industries
• Get tips on tools and strategies that can make you more efficient while setting up and managing your accounts
• Customized audit for your product, goals, budget and resources
• and More!

**Please read my guarantee and refund policy before purchasing a consultation, review or audit.

Display Network Audit

30 Minutes $200.00 60 Minutes $350.00

ALSO AVAILABLE:

• CONTENT NETWORK FULL SERVICE OPTIONS
• MANAGED PLACEMENT CAMPAIGN SET UP AND MANAGEMENT
• MANAGED PLACEMENT LIST CREATION
• CONSULTING

Please contact me for more information

*One free mindmap per client. Please mention “free mindmap” and include your shipping address with purchase. *One free mindmap personal training session per client (this can be scheduled separate from or at the same time as your AdWords Content Network Account Audit). You will be contacted within 72 business hours to schedule your mindmap training and account audit. This offer is for a limited time only but will be honored for all purchases during the promotion.

What People Say About Shelley Ellis:

Glen from Montreal, Canada - The breadth of knowledge was amazing. There were more topics covered than I thought would be. No matter how much experience you have with the Content Network, you will learn something.

Kevin from Jackonsville Florida – The best training available on the content network period.

Laura from Dallas Texas - This program introduced me to a new way to use Google adwords that I was not even aware of. It also gave me step by step action items that will make my campaign a success.

Peter Dunbar - ”If I were dead broke, living in the street, and all I had was a laptop, AdWords account with a free $50 voucher, and a niche that I felt could work on the content network - and If I got to pick one person to help me get it profitable; I would call Shelley Ellis. I don’t think I need to say anything more than that.”

Amit Mehta, Profitswami.com - “I thought I knew a lot about Content Network, until I talked to Shelley Ellis! Both her course and a phone consultation with her have completely changed the way I managed my content  campaigns.  My sales and profits soared thanks to her keen insights.  Last week, we added a new campaign like you suggested and it’s doing REALLY well.  We hit over X sales this last weekend, 30% higher than our last record!  And that’s after just launching the campaign last Thursday. Thanks again Shelley!”

Jan Rose Distel from California – “Shelly knows her stuff and I felt more confident dealing with Google and setting up my campaigns. I’m certain that you are a top professional in the Placement Targeting arena. You did an excellent job of providing an overview of Google Placement Targeting and some of the key principles/strategies that a marketer will need to understand.”

Glen from Montreal, Canada – “The breadth of knowledge was amazing. There were more topics covered than I thought would be. No matter how much experience you have with the Content Network, you will learn something.”

Kevin from Jackonsville Florida – “The best training available on the content network, period.”

Laura from Dallas Texas – “This program introduced me to a new way to use Google adwords that I was not even aware of. It also gave me step by step action items that will make my campaign a success”

Nadeem Chaudhry – “The training and content of it are of expert quality. The way in which it has been organised is superb. The formats of delivery, online video playback, downloadable PowerPoint and audio, add real value. I do honestly believe you have a FIVE STAR training course.”

“Rhonda (Shelley) Ellis is simply the *BEST* at what she does, and there’s nobody who can top her approach, her expertise in the field, the integrity of her work and the expeditiousness that she applies to real-world business marketing decision making. She (and her firm) ranked us orginally from the #34th comptetitor within our retail domain all the way to #1 within a very short period of time. She blended time trusted tactics with real world thinking to achieve marketing results we’d never been able to achieve without her. She is truly a gem. If a firm is interesting in Shelley’s background to make them part of their team (or) to consult out her expertise as we did, it’s not only an excellent decision to do so but also one you will be amazed at with the results. When Shelley first engaged with our company, Rossi & Rovetti, we were an old fashioned retailer with a minimum web presence grossing $130k/year. We’re now the hottest selling brand in our geography grossing over $1.2MM this year with clear views into the $2MM mark net year. Shelley, we can’t thank you enough. I STRONGLY recommend Shelley Ellis! If anyone has questions, feel free to ask them! Gratefully yours, Jason Principal Rossi & Rovetti, Inc. www.rossirovetti.com 415-397-5311 jbraatz@rossirovetti.com” May 11, 2008

Top qualities: Great Results, Personable, Expert

J. Braatz Family Owner, Rossi & Rovetti Flowers

“Shelley is the MASTER OF GOOGLE. What more can I say? She is also very proactive in making sure that we get the most bang for our buck in our advertising.” May 11, 2008

Zack Schuler, President/CEO, Cal Net Technology Group

“I have been working with Shelley Ellis now for about 5 years with Google- and Yahoo-sponsored advertising, sometimes known as Pay Per Click (PPC). Shelley has been instrumental in increasing our visibility on the internet and has been principally responsible for the significant increase in leads coming to our office.

Shelley has remarkable expertise not only in working with Google and Yahoo but in business in general. It is this expertise that has allowed her to structure search terms unique to our business and location and then to implement those in our sponsored advertising. This has resulted in a significant increase in our leads and, hence, in our bottom line.

Prior to Shelley’s involvement our office was doing less than $200,000 annual gross revenue. With Shelley’s assistance our office has increased annual gross revenue by over 2.5 times.

Shelley’s capability in business coupled with her knowledge of sponsored advertising make her an obvious choice to handle our business. Added to her expertise is her pleasant and patient manner, her responsiveness to questions, and her well-though out recommendations. I consider Shelley the best in the business.” April 2007

Hank Jones, Broker of Record, Century 21 Quad J Realty

“Shelly is hard working, professional in all ways and has a keen understanding of the value of customer service and how to deliver it. She has never disappointed me in her work ethic or her work product deliverables.” May 30, 2008

Steve McHargue, CIO, Jackson Walker LLP

Marin software is leading the pack when it comes to offering a Facebook advertising management option for agencies. It slices, it dices! Well not really but it does offer you the opportunity to split your original campaigns into much smaller, more targeted campaigns. That’s huge when it comes to figuring out which keywords are converting for you on Facebook. The reporting and bid management options are also very strong in their new system.

We all know that Facebook ads have to be changed and updated constantly and Marin has added an option for rotating out your ads to avoid banner blindness.

With the Facebook fad not showing any signs of declining any time soon, Marin’s new tool offers advertisers a “secret weapon” against any competitor who is still manually managing their own ads.

Another valuable Facebook advertising tool that just came out a couple of weeks ago is the Facebook keyword discovery tool, Cash Keywords Pro.

Here is the original MediaPost article that came out this week:

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133864&nid=117722

Marin Software on Tuesday will make available a Facebook application that lets advertisers and agencies manage Facebook campaigns alongside those running in Google, Bing and Yahoo. Advanced features include audience segmentation, algorithmic bidding and ad rotation.
The inability to target keywords, rather than audience segments, has become a challenge for advertisers running hundreds of campaigns simultaneously. Rather than buy the keywords “sleeping bags,” advertisers might buy “people who like camping.” It makes the audience too broad and their interest in buying patterns may vary widely based on gender, location and other likes and interests.

The platform will allow Marin clients to take broad audience segments and break them down into hundreds of focused campaigns, according to Marin Marketing VP Matt Lawson. “Our software takes the original campaign and targeting perimeters to split them out into more focused keyword groups,” he says. “Let’s say you define 25 segments. The tool creates each segment, generates all the URL codes to track it, and manages the conversion data to place bids.”

Advertisers will spend $1.28 billion worldwide this year to reach Facebook’s more than 500 million users, according to new research by eMarketer. Debra Aho Williamson, an analyst for the research firm, points to Facebook’s self-serve ad system to the company’s success. Advertisers use the tool to create, buy and target the small ads that appear on the right side of most member pages.

But Marin’s Lawson believes Facebook’s ad system can target much better. Facebook marketers have to continually refresh their creative ads to avoid a drop in click-through rates. So Marin created a tool that allows advertisers to upload multiple images to a live library for a campaign. The tool takes the multiple images, text and headlines and automatically creates combinations, rotating through them to keep ads fresh and interesting. It aims to eliminate what Lawson calls “ad blindness.”

Marketers rely on Facebook as a place to engage consumers. With 63% of U.S. online adults on the site and a global reach of more than 500 million, Facebook remains at the top of many lists when marketers decide where to pursue their social strategies, but the size of the potential audience can overwhelm marketers and leave them feeling unprepared to engage, Forrester Research Analysts Melissa Parrish wrote in a report titled How To Create An Effective Strategy On Facebook.

For Marin enterprise clients, Lawson says it’s not unusual for each to run about 200 campaigns simultaneously. When companies manage many campaigns, advertisers need the ability to filter content and get alerts.

*Super hero image courtesy of Deviant Art.

With recent announcements related to YouTube and mobile combined with this article, well, I’d say now is a good time to get into video to enhance your mobile brand and advertising presence.

This article by Christopher Rick at REELSEO.com really sums it up (copied and referenced below)

http://www.reelseo.com/mobile-video-advertising-2014/

-Christophor Rick |   August 4, 2010

Remember some time back when Mark talked about the expectation that mobile videoconsumption would see some 500% growth by 2013? That should be roughly 56 exabytes per month, can you put a price on that Twinkie? We can!

eMarketer predicts that we’ll see a 30% growth in mobile video viewers this year and while it will only be 7.7% of the US population, 23,9 million, and less than 10% of mobile users, it will double by 2013 and continue an upward trend into 2014. After that the world ends in a massive Twinkie implosion, or their prognosticators can’t see any further, one of the two.

They also believe it will hit 21.5% of mobile users and 17.6% of the US population in 2014.

With far cooler mobile devices (Kin, Android, Galaxy) , larger screens (up to 4 inches) and more powerful processors (1Ghz CPUs with 512MB RAM) it’s no wonder that video on mobile devices is heading for the stratosphere. In fact, you might even get a better viewing experience from your mobile than you could from those flip down screens on some airplanes I imagine. Take all of that, add to it the fact that the pipes are getting bigger and better, faster mobile broadband is widely available and you’ve got a mobile video Molotov Cocktail (that’s the explosive kind, not the drinking kind).

BOOM Goes the Bank Account

With almost everyone getting in on the online video fun, there will certainly be no shortage of things to watch on all those ultra-cool, high-powered, large-screened mobile devices. And that all meansmoney!

How much money?

$42.5 per second for every second in a year.

Alright, for those that are mathematically-challenged, it’s $1.34 billion dollars in 2014. But that’s cool right, $42.5 per second. I wish Mark paid me that here at ReelSEO, I could work a minute a day and be done.

From the chart there on the right (how come they don’t use any pretty colors?) you can see that the majority of the cash flow will be through subscriptions with smaller percentages coming from pay-per-view and ad-supported video.

“That is a big Twinkie.” -Winston Zeddemore

COMING IN AUGUST…

Want to know where the REAL opportunities in the content network are hiding? The places where you have the most power and the most control over who sees your ads? Want to know how those $50K and $100K a month accounts are tapping into the highest quality, most targeted traffic in AdWords?

The SECRET is with Placement Targeting!

Managed placements is one of the most popular methods for utilizing the Google AdWords Display Network because it gives you the MOST control over bidding and where your ads are shown.

Finding Placements will explore over a dozen different strategies and tools to help you locate the most targeted and profitable placements…and fast.

Stay tuned for more information and make sure you are opted into the free newsletter, The Content Network Pulse, for more information.

I was reading an article this morning about 23 amazing ad fails and it really bothered me that so many companies still don’t know how to avoid “most” of the possible embarrassing ad situations on the content network.

The content network has a number of ways for you to control where your ads are shown or not shown. Before you turn your content network campaigns on, you should walk through these steps to minimize awkward ad placements. After you turn your campaigns on, you should monitor your placement performance reports to look for potentially reputation damaging sites.

Step #1. Set up standard category exclusions.

• Log into your AdWords account
• In your Campaigns Tab, highlight one of your content network campaigns
• Go to your Networks Tab
• Scroll down and click on Exclusions
• Under Campaign level, click Add Exclusions
• Select Exclude Category
• For reputation management, you may choose to exclude standard categories like gross and bizarre, sexually oriented and death and tragedy

Step #2. Include negative keywords.

• Log into your AdWords account
• In your Campaigns Tab, highlight one of your content network campaigns
• Go to your Keywords Tab
• Scroll down and click on Negative Keywords
• Reputation management keywords are probably appropriate at the campaign level so under Campaign Level, click add, add your negatives and save
• There are obvious negative words you would always want to use such as “scam, death, kill, murder, etc.”
• Depending on your industry, you may want to add additional keywords. For instance, an airline might use negatives for words like “crash, burn, attack, bomb”, etc.

Step #3. Exclude specific sites or even pages of a site where you don’t want your ads to show.

• Log into your AdWords account
• In your Campaigns Tab, highlight one of your content network campaigns
• Go to your Networks Tab
• Scroll down and click on Exclusions
• Under Campaign level, click Add Exclusions
• Select Exclude Placement
• You can either exclude sites you are already familiar with and don’t want your ads to show on or you can use your placement performance report to exclude sites off the report after your campaigns have been running.

For daily tips and strategies on Content Networks, AdWords and Internet Marketing, join my Facebook Fan Page.

To your success!

~Shelley

PS I posted several videos to my YouTube channel over the last couple of weeks. In case you missed them:

* Finding Placements Using an AdSense Directory (Searchforecast.org)
* Bidding on Keyword Themes in the Content Network
* Below the Fold – Step by Step

A LOT has happened in the content and placement targeting space since my last email blasts.  I promised I would kick off a fresh new newsletter, blog and YouTube channel in 2010 so this newsletter is the first of many to come. *Preview* – I’m working on a video kick off where I show off my other ninja skills for walking on my hands!

Live Online Coaching Series:

Want to know how to save money and be more efficient at optimizing your Contextual Advertising? Next Wednesday, I will be kicking off an Intermediate Content Network Boot Camp with Perry Marshall. It will be four weeks of live coaching in a webinar format with 24/7 access to recorded material and lots of bonuses. The live beginner course sold out quickly and this course is over half way sold out.

AdWords Masters Summit – Maui – March 1-3, 2010

If you want to combine a Maui vacation with three days with some of the top Internet marketing speakers, trainers, coaches and gurus in the country…come with me to the AdWords Masters Summit in Maui, March 2010. I will be speaking along with Perry Marshall, Bryan Todd, Glenn Livingston (Rocket Clicks), Richard Stokes (AdGooroo.com), Amit Mehta (PPC Classroom), Jonathan Mizel (Traffic Evolution) and MORE.

Contextual Advertising Basics – Radio Interview

Want to know more about content and placement targeting? I got the opportunity to discuss the basics of contextual advertising with Ed Frazier and Lisa Mckibben on the “Everything Internet” show on CNN 1190.

Radio Recording
“Everything Internet” Show Info:

That wraps up the first edition for 2010. Future newsletters will cover a variety of contextual advertising topics:

* Beginner to advanced strategies for everything from:

• developing keyword themes
• setting up placement targeting
• analyzing placement reports
• strategies specifically for image, video and mobile ads

* Information and reviews on other content networks (beyond Google AdWords)
* Information and reviews on some of the great tools and services to help you kick off, expand, optimize and manage your content and placement targeted accounts
* Information on opportunities for conferences and trainings on contextual advertising
* Where to find free tools, blogs, tweets, videos and more to help you learn more about content network strategies.
* YouTube and mobile strategies will also be coming soon

If you have specific questions or topics about contextual advertising that you would like to see covered in the future…just drop me an email.

~Shelley Ellis