Content Network Home Study
What is the Content Network Boot Camp?
The Content Network Boot Camp is comprised of three courses (Beginner, Intermediate, and Advanced) that will take you beyond the basics into strategies for long-term online advertising success.
Is The Content Network Boot Camp right for me?
If you have failed before, or even if your market is Hyper Competitive, it will show you the shortcuts to help you get it done. Now is the time to get your full share of Google’s Content Network traffic. If you want to profitably reach new buyers through Google’s vast inventory of ad space, take this shortcut and ramp up your traffic now. Or you can struggle and burn through cash in the long road to figuring it out on your own. This course can show you the intricate maze of the Google Content Network and help you find the sweet spots that will send you profitable new leads.
What does the Beginner Course cover?
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Session 1 of 4 ● Overview of the google Content Network. ● Little known and cutting edge opportunities to get traffic from Google. ● How to avoid the biggest mistakes with the Google Content Network. ● Keyword tips and tools for finding keywords that will bring targeted traffic to your site. |
Session 2 of 4 ● Step by step how to create your campaign. ● A-to-Z instructions starting at mining keyword databases quickly, ● Pruning your keyword list, ● How to group your keywords into themes, ● How to set up your campaign in Google, ● And how to save time with Google’s free Adwords Editor. |
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Session 3 of 4 ● Tracking your campaign performance with placement reports. ● Pruning poor performers to increase profits. ● How to exclude sites and why it’s so vital to your revenue. ● Tactics for using negative keywords to your best advantage. |
Session 4 of 4 ● Shelley reveals her top bidding strategies for both image ads and text ads (and why they’re so different). ● 3 ad strategies for maximum profit. ● And tips for improving your results through the Content Network quality score. |
What does the Intermediate Course cover?
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Session 1 of 4 ● What are Your Goals? ● Who are You Targeting? ● Setting a Budget ● Setting up Tracking ● Finding Placements |
Session 2 of 4 ● Content Network Structure ● Time and Resources ● Types of Campaigns ● Types of Ads ● Geo Targeting |
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Session 3 of 4 ● Reviewing Results using AdWords ● Reporting ● Costs ● Conversions ● Clicks and CTR ● Impressions ● Exclusions ● Negatives |
Session 4 of 4 ● Placement Strategies ● Optimization ● Problems ● Display Ad Strategies ● YouTube Advertising ● Mobile Advertising ● Yahoo ● Bing/MSN ● Facebook.com ● Content Network Tools/Resources |
What does the Advanced Course cover?
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Session 1 of 4 ● Content Network Predictions ● Jet-stream – Aggressive, Targeted Traffic ● Advanced Placement Strategies ● Advanced Keyword Theming ● True Demographic Targeting Campaigns |
Session 2 of 4 ● How to Target RSS Feeds and Games ● Ad Scheduling on the Content Network ● Viral Video Strategies ● Mobile Advertising
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Session 3 of 4 ● Shortcuts ● Display Ad Tools ● Banner Creation ● Excel Shortcuts ● Automation ● Resource Guide Bonus ● Report Analyzer |
Session 4 of 4 ● Beyond Google ● Facebook Ads ● Hot New Topics ● Re-marketing ● Funnel Reports ● iPad Ads ● AdWords for Mobile |
