FREE Content Network Guides

There are two free guides:

  • Content Network Resource Guide
  • Content Network Tool Guide

The Content Network Resource Guide is full of articles, videos and links that will help you with different areas of your contextual advertising. The full guide is available on this page.

The Content Network Tool Guide is a comprehensive list of tools for working with contextual advertising. The list includes:

  • keyword groupers
  • general keyword tools
  • keyword theming tools
  • tracking tools
  • a list of Google’s content network categories
  • a list of all the demographic sites on the Google content Network
  • display ad preview tools
  • ad builders
  • content network builders
  • gmail targeting
  • YouTube’s video targeting tool
  • mobile app creators
  • Facebook tools
  • and MORE!

Get the Content Network Tool Guide when you sign up for a free subscription to the Content Network Pulse newsletter. Just fill out the form below to get your copy of the tool guide.

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Content Network Resource Guide

GENERAL RESOURCES – KEYWORDS

One Word Keywords with Multiple Meanings

GENERAL RESOURCES – TRACKING / ANALYTICS / REPORTING

Tracking Tools

Funnels

GENERAL RESOURCES

Google Slap

Adding Sitelinks

Ad Sitelinks Now (screenshot)

Excel Shortcuts For SEM

  • Part 1 – Conditional Formatting, Concatenation & Length
  • Part 2 – Macros, Visible Cells & a Table of Contents
  • Part 3 – Vlookup, Paste Special & Protecting Worksheets
  • Part 4 – Named Ranges, Charting & an Excel Cheatsheet
  • Part 5 – Mastering Pivot Tables
  • Part 6 – The Excel SEM Skills Test
  • Excel Tips and Tricks

AdWords Editor Shortcuts

Bidding

CONTENT NETWORK RESOURCES – REMARKETING/RETARGETING

Google

Other Networks

CONTENT NETWORK RESOURCES

Introduction to the Content Network

Demographic Bidding

Geographic Targeting

Content Network Quality Score

Negatives on the Content Network

Google’s Product Extension

Troubleshooting Ads

CONTENT NETWORK CONFERENCES, ARTICLES AND TRAINING

Articles:

Training (Fee)

Internet Marketing Conferences that have Content Targeting Sessions:

Radio Shows and PodCasts

Videos

DISPLAY AD RESOURCES

Display Ad Builder Resources

Ad Sizes and Formats available on thecontent network -

Where display ads are going next (some of this is already available)

Google ad innovations

New and Beta Ad Formats

PLACEMENT TARGETING TOOLS AND RESOURCES

Placement Targeting – AdWords Resources

Placement Ad Ranking

Placement Bids

Beyond Top Level Domain Placements

Example of sub-domain targeting

Enhanced Online Campaigns (Managed Placements + Keywords)

Placement Reports

Exclusions

PLACEMENT TARGETING TOOLS AND RESOURCES – FINDING PLACEMENTS

Finding Placements with the Harvester Method

VIDEO ADS

Finding Viral Videos

Video SEO

YOUTUBE

IN GAME ADVERTISING

AUDIO ADS

IPAD ADVERTISING

MOBILE ADS

Google

Beyond Google

YAHOO

Effective March 31st, Yahoo discontinued Content Match in Europe.

MSN/BING

NETWORKS BEYOND GOOGLE

List

Industry  Articles

EXPERTS I LISTEN TO

MISC.

Highlights From GOOG’s Q1 Conference Call

Content Network Resouce Guide 7/23/2010 – Version 1.4

Copyright ShelleyEllis.com – Do not re-distribute or upload for public access.



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