FREE Content Network Guides

There are two free guides:

• Content Network Resource Guide
• Content Network Tool Guide

The Content Network Resource Guide is full of articles, videos and links that will help you with different areas of your contextual advertising. The full guide is available on this page.

The Content Network Tool Guide is a comprehensive list of tools for working with contextual advertising. The list includes:

• keyword groupers
• general keyword tools
• keyword theming tools
• tracking tools
• a list of Google’s content network categories
• a list of all the demographic sites on the Google content Network
• display ad preview tools
• ad builders
• content network builders
• gmail targeting
• YouTube’s video targeting tool
• mobile app creators
• Facebook tools
• and MORE!

Get the Content Network Tool Guide when you sign up for a free subscription to the Content Network Pulse newsletter. Just fill out the form below to get your copy of the tool guide.

Content Network Resource Guide

GENERAL RESOURCES – KEYWORDS

One Word Keywords with Multiple Meanings

• Wikipedia–List of words having different meanings in British and American English

GENERAL RESOURCES – TRACKING / ANALYTICS / REPORTING

Tracking Tools

• *Google Analytics
• *AdWords Conversion Tracking
• Google Analytics Call Tracking – IfByPhone
• Tracking Facebook with Google Analytics
• SocialMediaExaminer.com – Step by Step Google Analytics Tracking

Funnels

• AdWords Search Funnels
• Conversion Funnels
• How do I set up goals and funnels
• Search funnel report
• Reports – Understanding Priorities

GENERAL RESOURCES

Google Slap

• Actual Google Slap Warning Email

Adding Sitelinks

Ad Sitelinks Now (screenshot)

Excel Shortcuts For SEM

• Part 1 – Conditional Formatting, Concatenation & Length
• Part 2 – Macros, Visible Cells & a Table of Contents
• Part 3 – Vlookup, Paste Special & Protecting Worksheets
• Part 4 – Named Ranges, Charting & an Excel Cheatsheet
• Part 5 – Mastering Pivot Tables
• Part 6 – The Excel SEM Skills Test
• Excel Tips and Tricks

AdWords Editor Shortcuts

• AdWords Editor Shortcuts
• Adwords Editor Quick Reference (Shortcuts) – Windows
• Adwords Editor Quick Reference (Shortcuts) – Mac

Bidding

• Bidding Focus on Impressions (CPM)
• Target CPA Bidding: A new way to meet your ROI goals with Conversion Optimizer
• Google AdWords Location Extensions
• Google on Optimized Account Structures
• Google Webmaster Guidelines

CONTENT NETWORK RESOURCES – REMARKETING/RETARGETING

Google

• Google Remarketing
• Reach the right audience with Remarketing
• Getting Started with Remarketing
• How do I create a Remarketing list
• What are tags and how are they used for Remarketing
• Strategies for setting up Remarketing campaigns

Other Networks

• Yahoo Retargeting
• Retargeting.com

CONTENT NETWORK RESOURCES

Introduction to the Content Network

• What is Content Targeting
• Shelley Ellis – CNN Radio Interview Interview – Intro to Contextual Advertising
• How Ads Are Targeted – AdSense
• Bids on the Content Network
• Optimizing Ads for the ContentNetwork
• 6 Google Optimization Tips
• How are ads ranked on the ContentNetwork
• Tips for Success on the ContentNetwork
• AdWords Content Network Keywords, Placements, and Networks Interactions Overview
• Optimizing your Content Network campaigns

Demographic Bidding

• Demographic Bidding on Google’s Content Network

Geographic Targeting

• Geographic Targeting – PPC Rockstars Interview

Content Network Quality Score

• Is Quality Score calculated for ads that appear on the content network?

Negatives on the Content Network

• How do negative keywords affect ad delivery on the content network?
• Negative Strategies on the ContentNetwork

Google’s Product Extension

• Step by Step with visual examples for setting up product extensions

Troubleshooting Ads

• Google – Why isn’t my ad showing
• How can I make sure my ads show on the Google Network?
• AdSense may be filtering blocking ads
• What categories can be filtered

CONTENT NETWORK CONFERENCES, ARTICLES AND TRAINING

Articles:

• David Szetela
• Brad Geddes of bg Theory (a.k.a. ewhisper)
• PPC Hero
• Kelly Gillease

Training (Fee)

• Content Network Home Study Course (beg/int/adv – Shelley Ellis)
• Market Motive

Internet Marketing Conferences that have Content Targeting Sessions:

• PubCon
• SES
• SMX
• PPC Summit
• Online Events

Radio Shows and PodCasts

• PPC Rockstars

Videos

• Shelley Ellis YouTube Channel–Video Tutorials
• YouTube Content Network Channel

DISPLAY AD RESOURCES

Display Ad Builder Resources

• Banner Fans
• Become a Display Ad Builder expert

Ad Sizes and Formats available on thecontent network -

• Google AdSense Text Ad Formats
• Heat Map Example
• Guide to Optimizing and Best AdSizes (bigger = better)
• Google Ad Format Options
• Google AdWords Video –Flexibility with Ad Format Options
• Visual – Industry Standard Ad Sizes

Where display ads are going next (some of this is already available)

• http://adwords.blogspot.com/2010/03/google-ad-innovations-where-ads-are.html
• Display Ads: Towards Creativity without limits
• Interactive Ad Example
• Harley Example

Google ad innovations

• http://www.google.com/ads/innovations/

New and Beta Ad Formats

• Lead Capture Forms
• Expandable Ads Beta
• Twitter Promoted Tweets

PLACEMENT TARGETING TOOLS AND RESOURCES

Placement Targeting – AdWords Resources

• What is Placement Targeting
• Setting up Placement Targeting How do I control where my ads appear?
• Placement Performance Report Best Practices
• Video introduction to Placement Targeting
• Why use Placement Targeting

Placement Ad Ranking

• How are ads ranked (click plus sign beside placement-targeted ads)

Placement Bids

• Overlapping Placement Bids
• Lowest Bid Allowed for Placements
• Why Can’t I run a Placement Report for TODAY?
• Google’s Placement Report Best Practices

Beyond Top Level Domain Placements

Example of sub-domain targeting

Enhanced Online Campaigns (Managed Placements + Keywords)

• Overview
• How they work together
• Advantages of Keywords + Placements
• Where can my ad appear
• Best Practices
• PPC Rockstar Interview – What are Enhanced Online Campaigns (EOC)

Placement Reports

• Google Placement Reports Best Practices

Exclusions

• Excluding Placements and Categories
• Google’s Site and Category Exclusion Tool
• Google Topic Exclusions
• Google Site Exclusions
• About the Category Exclusion Tool

PLACEMENT TARGETING TOOLS AND RESOURCES – FINDING PLACEMENTS

Finding Placements with the Harvester Method

• Quickly Harvest Google Search Result URL’s To Use With Google AdWords or PPV Marketing

VIDEO ADS

• Google information on Video Ads
• Creating a click-to play video
• What’s the difference between click to play and in-video
• Click to Play examples
• In-Stream, Graphical and Text Overlay Video Ad Examples

Finding Viral Videos

• Viral Video Chart
• Best Week Ever
• Visible Measures
• The Daily Beast
• Social Times
• Best Viral

Video SEO

• ReelSEO presentation

YOUTUBE

• Google Ad Innovations: YouTube Video Targeting Tool
• The “truth” about where your YouTube ads are shown
• Meet the YouTube Video Editor and Ways to use the New Video Editor
• Placing Ads on YouTube Part 1
• Placing Ads on YouTube Part 2

IN GAME ADVERTISING

• Google AdSense for Games–In Game Advertising
• AdSense for Games (blog)
• Google In-Game Advertising

AUDIO ADS

• Introduction to Google Audio Ads
• Voices.com – Create Audio Ads
• 9 Audio Ad Networks – by Mashable

IPAD ADVERTISING

• Chase Sapphire trailblazes new ad units within NewYork Times iPad app
• Apple Launches ‘iAd,’ Mobile Ad Platform for iPhoneand iPad
• Developers Create New Opps for iPad Advertisers
• Yahoo and Google are prepping iPad ad platforms
• A blog just for iPad advertising

MOBILE ADS

Google

• Google Mobile Image Ads
• Placement tool for targeting mobile placements
• What is adsenseformobile.com

Beyond Google

• Mobile Sense
• Splash Adz

YAHOO

• Publisher Page – Content Match Overview
• Advertiser – Creating and Working with Campaigns
• My Display Ads self-serve (pilot)
• Display Product Overview (notice less than $2500 non guaranteed inventory)

Effective March 31st, Yahoo discontinued Content Match in Europe.

• http://www.ppchero.com/yahoo-shuts-downtheir-content-network-in-europe/

MSN/BING

• Google vs Bing – Comparison Chart
• Bing Placement Reports–SageRock
• Microsoft Advertising–Account Options for Small to Medium Budgets
• Content Ads
• How Content Ads Work
• Creating Content Ads in Microsoft adCenter (Bing/MSN)

NETWORKS BEYOND GOOGLE

List

• Simpli.fi (retargeting keyword searches by day, week, month)
• Business.com (B2B)
• ContextWeb.com (ADSDAQ)
• Kontera.com (In-Text)
• Quigo (AOL)
• Industry Brains (Pay for Call, B2B, Local, More)
• Digg (Content Sharing Platform)
• AdGroups.com (African American / Urban Latino
• Audiences)
• Resource – Non US audiences:
• websponsorzone.net/networks-non-us.html
• Adexpansion.com (Adult Network)

Industry  Articles

• Advertisers can now see data from engines and Facebook ads side by side
• Facebook: Eat the Elephant

EXPERTS I LISTEN TO

• Perry Marshall – Definitive Guide to AdWords, Renaissance Club, Bobsled Run, Mastermind Club
• Brad Geddes – Advanced Google AdWords, AdWords Seminar Leader
• David Szetela – Clix Marketing, Customers Now, Pay Per Click Search Engine Marketing: An Hour a Day
• Richard Stokes – AdGooroo, Ultimate Guide to Pay Per Click Advertising
• Howie Jacobson - AdWords for Dummies, Camp Checkmate
• Bill Glazer / Dan Kennedy – Outrageous Advertising That’s Outrageously Successful, No B.S. Marketing to the Affluent, No B.S. Business Success in the New Economy
• Brittany Lynch – The AdWords Insider
• Drew Bischof – Facebook Fast Track
• Glenn Livingston – Rocket Clicks

MISC.

Highlights From GOOG’s Q1 Conference Call

Content Network Resouce Guide 7/23/2010 – Version 1.4

Copyright ShelleyEllis.com – Do not re-distribute or upload for public access.