Cartwheels and Backflips for Google’s Content Network

January 16, 2010

Only a few seats are still open for the Intermediate Content Network Boot Camp starting January 20th, 2010

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Targeting AdSense With Keywords

October 26, 2009

When you set up keyword targeted AdGroups in Google, you would think that you would be targeting the content (keywords) of the pages that you want your ads to appear on. Right? Not necessarily…
I have had many conversations lately about a theory I have on a Google scoring system for determining ad distribution using keyword [...]

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Sprout Facebook Pages

October 26, 2009

If you have a Facebook fan page or if you are a social media company and you build or manage Facebook pages for clients…you HAVE to check out the Sprout Facebook Page Builder.
Seriously, you don’t have to have a Facebook fan page that looks like everyone else’s. Spice up the design. Add interaction. Check it out:
http://www.facebook.com/sproutinc
http://sproutinc.com/facebook-fan-pages-by-sprout/
pricing [...]

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Addicted to Domains

October 11, 2009

I am addicted to domains…there, I admit it!
Over the years I have purchased domains for my web design company, for a directory of off duty firefighter’s companies and services, for a sign company, for my paid search company and for a variety of special interests that I have been involved in.
I think part of my [...]

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The Problem with Twitter

September 22, 2009
Thumbnail image for The Problem with Twitter

I am in a VERY niche industry. Only a small number of companies specialize in products or services related to content targeting or placement targeting. Twitter should be a great place for me to make connections. From February to April of this year, I had a system that kept track of posts on Twitter for [...]

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Google Searches in Real Time

September 14, 2009

From Andy Beal’s Article:
“Conduct a search for anything and change the filter to show results for just the past 24 hours. Like so:
http://www.google.com/search?q=iphone&hl=en&safe=off&tbo=1&tbs=qdr:d
See that qdr:d at the end? That tells Google to show results from the past day. Go ahead and change that to qdr:n and you’ll get results from the past minute!
http://www.google.com/search?q=iphone&hl=en&safe=off&tbo=1&tbs=qdr:n“

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Marketing Lesson From a Junior Scuba Diver

September 13, 2009

My twelve year old son just got his junior scuba diver certification. Even though he understands the limitations associated with his age and training, he still believes he is capable of handling any diving situation…and without our supervision and guidance…he would certainly find ways to test his skills.
From the time my youngest son was around [...]

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AdWords Placement Bid Strategies

September 11, 2009

People often ask me about bidding strategies for placement targeting. I’m working on an interesting placement targeting experiment right now related to bidding and my results are so unusual that I thought I would share them.

I copied the same AdGroup containing about a dozen individual placements into seven separate AdGroups.
Each AdGroup has a different CPM [...]

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Welcome

August 31, 2009

In the next few weeks, I will be announcing the launch of my WIN show, Shelley Ellis Talks Marketing and posting more information on the upcoming Content Revenue Strategies show in New York where I will be speaking on November 5th.
I have so much to share on content and placement targeting news and strategies along [...]

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