Check your AdWords account from your iPhone, Android or Palm

April 13, 2010

If you’d like information from your AdWords account streamed to your mobile phone, it’s now easy to do: Just direct your Android, iPhone, or Palm Pre to:
http://adwords.google.com/dashboard/Dashboard
(You have to be logged in to your AdWords account first.)
You can customize the information reports from your desktop computer first, and get the exact information you want sent [...]

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Limited Bonus for the Advanced Content Network Boot Camp

April 11, 2010

What if I could give you a visual map of the Google content network? A beautifully done, visual perspective of how categorization works on the content network. Trust me, you’ve never seen the Google content network like this!
Well…I’m GIVING mindmaps of the Google content network away!
The Advanced Content Network Boot Camp kicks off Wednesday, April [...]

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Avoiding “Ad Fails”

March 27, 2010

I was reading an article this morning about 23 amazing ad fails and it really bothered me that so many companies still don’t know how to avoid “most” of the possible embarrassing ad situations on the content network.
The content network has a number of ways for you to control where your ads are shown or [...]

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Below the Fold in Google’s Content Network

March 20, 2010

Google just announced a new option for content network advertisers called “below the fold”. If you want to keep your ads above the fold, this new option allows you to “opt out” of “below the fold” ad distribution on the AdWords content network for both content targeting and placement targeting. I walk you step by [...]

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Google Content Network CTR’s – What Should You Expect?

January 29, 2010

One of the most commonly asked questions about optimizing content campaigns is “what is a good click through rate?” The short answer…well…it depends. Your click  through rate is going to vary based on:

your account structure (keyword themed or placement targeted)
the types of sites you are targeting (general or targeted, top domain or specific pages)
the ad [...]

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Contextual Advertising 2010 Blog

January 18, 2010

A LOT has happened in the content and placement targeting space since my last email blasts.  I promised I would kick off a fresh new newsletter, blog and YouTube channel in 2010 so this newsletter is the first of many to come. *Preview* – I’m working on a video kick off where I show off [...]

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Cartwheels and Backflips for Google’s Content Network

January 16, 2010

Only a few seats are still open for the Intermediate Content Network Boot Camp starting January 20th, 2010

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Targeting AdSense With Keywords

October 26, 2009

When you set up keyword targeted AdGroups in Google, you would think that you would be targeting the content (keywords) of the pages that you want your ads to appear on. Right? Not necessarily…
I have had many conversations lately about a theory I have on a Google scoring system for determining ad distribution using keyword [...]

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Sprout Facebook Pages

October 26, 2009

If you have a Facebook fan page or if you are a social media company and you build or manage Facebook pages for clients…you HAVE to check out the Sprout Facebook Page Builder.
Seriously, you don’t have to have a Facebook fan page that looks like everyone else’s. Spice up the design. Add interaction. Check it out:
http://www.facebook.com/sproutinc
http://sproutinc.com/facebook-fan-pages-by-sprout/
pricing [...]

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Addicted to Domains

October 11, 2009

I am addicted to domains…there, I admit it!
Over the years I have purchased domains for my web design company, for a directory of off duty firefighter’s companies and services, for a sign company, for my paid search company and for a variety of special interests that I have been involved in.
I think part of my [...]

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